Pricing
What everything costs
Every price we charge is on this page, read from the same catalogue the configurator quotes from. There is no rate card we keep back for the call.
Building the site
Four fixed-price packages. The deposit starts the work and the rest is staged, so you are never paying ahead of what you can see.
Three of the four are fixed prices, not estimates. Platform is a starting price with a fixed-price scoping sprint in front of it, because custom software cannot honestly be priced before it is scoped.
Going faster, or slower
Two options change the total rather than adding a line to it, and both are applied to the package and add-ons together.
- Rush delivery
- +35%
- We compress the build. The uplift is on the package and add-ons together.
- Flexible scheduling
- −5%
- We choose when the build starts and you pay less for the same work — but not indefinitely: we commit to starting within 60 days of your brief being complete, with 14 days' written notice of the date. The build itself is not shortened or lengthened, and if we miss that day you keep the 5% and move to our standard terms.
Add-ons
One-off items you can add to any build the configurator allows them on. Each one is priced here and priced identically in your quote.
Pages and copy
- Extra page (design, build and copy)£250 + VAT per page
An additional page designed, built and written for you.
- Extra page (build only)£150 + VAT per page
An additional page built from copy you supply.
- Copywriting, per page£120 + VAT per page
Researched, written and edited copy for one page. Extends a Launch timeline to 10 days.
Brand and visuals
- Logo design£450 + VAT
A new logo, supplied in vector and raster formats.
- Full brand identity£1,200 + VAT
Logo, palette, typography and written guidelines.
- Product photography, half day£400 + VAT
A half-day shoot, edited and delivered web-ready.
- 3D — custom procedural scene£1,400 + VAT
A scene written for your brand and sector. Code-generated, no stock assets.
- 3D — additional scene beyond the hero£350 + VAT
A further procedural scene on another page.
- 3D — interactive procedural scene£2,200 + VAT
A scene that reacts to pointer and scroll. From this price.
Functionality
- Blog module retrofit£600 + VAT
Adds the blog module to a package that does not include it.
- Booking and scheduling module£850 + VAT
Calendar, availability, reminders and cancellation handling.
- Members / login area£1,400 + VAT
Gated content behind customer accounts.
- Multi-language, per additional language£900 + VAT per language
A full translated version of the site.
- Live chat integration£300 + VAT
Live chat configured and styled to your brand.
- CRM integration£650 + VAT
HubSpot, Pipedrive or Salesforce wired to your forms.
- Custom API integration£850 + VAT
A third-party integration scoped to your systems. From this price.
- E-commerce, additional 100 products£500 + VAT per 100 products
Loading and configuring a further 100 products.
- Companion mobile app£8,000 + VAT
iOS and Android, React Native. From this price, scoped in discovery.
Marketing and SEO
- Advanced SEO package£750 + VAT
Technical audit, competitor research, content plan and schema.
- Google Business Profile setup£250 + VAT
Profile creation, verification and optimisation.
Everything else
- Migration from an existing site£450 + VAT
Content migration from Wix, WordPress or Squarespace.
- Extra revision round£200 + VAT
One further round of changes beyond the package allowance.
Some add-ons are only offered on some packages — a members area on a Launch build is a Growth deal, and the configurator says so rather than quietly pricing it.
Where an add-on says it starts from a figure, that is a floor rather than the price: the work is scoped before it is quoted.
Keeping it running
Every site we host is on a care plan. It is what pays for the hosting, the patching, the backups, the monitoring and the person who answers when something breaks.
How a care plan is priced
Three parts, and your bill always shows them separately rather than as one unexplained number.
- A base tier
- The service level: how fast we respond, how often we back up, how closely we monitor, and how much editing time is included.
- Scope
- What the site actually contains. More pages, a product catalogue, a members area and extra languages all cost us more to maintain, so they are priced rather than averaged across everybody.
- Usage
- Bandwidth and storage above the included allowance. Each tier includes an allowance most sites never reach.
It is what lets us say yes when you ask for your stock list to go on the site, instead of quietly losing money on your account and eventually putting everybody's price up.
What comes with your build
Every package includes a period on a care plan, and which plan is part of the package. You can move up or down afterwards.
- Launch
- Essential
- Growth
- Standard
- Commerce
- Standard
- Platform
- Pro
How many months of the care plan come with each package is confirmed with your order rather than published here — the catalogue records which plan, but not for how long. Tracked as OQ-58.
The base tiers
| Essential | Standard | Pro | Managed | |
|---|---|---|---|---|
| Price | £45 a monthor £450 a year — saves 17% | £95 a monthor £950 a year — saves 17% | £195 a monthor £1,950 a year — saves 17% | £395 a monthor £3,950 a year — saves 17% |
| Hosting | Shared, UK/EU | Performance | Performance | High-availability |
| Uptime commitment | 99.5% | 99.9% | 99.9% | 99.95% |
| Uptime monitoring | 5-minute | 5-minute | 5-minute | 5-minute + on-call |
| Automated backups | Weekly, kept 30 days | Daily, kept 30 days | Daily, kept 90 days | Hourly, kept 365 days |
| Restore on request | 48 hours | 24 hours | 4 hours | 1 hour |
| Malware scanning | Monthly | Weekly | Daily | Daily |
| Site Console access | Lite | Full | Full | Full |
| Content edit requests | Not on this tier | 30 minutes a month | 2 hours a month | 6 hours a month |
| Support channel | Email + portal | Priority + phone | Dedicated + Slack | |
| First response | 2 business days | 1 business day | 4 business hours | 1 business hour |
| Monthly report | Not on this tier | Automated | Automated with commentary | Automated with review call |
| SEO monitoring | Not on this tier | Basic | Full + GEO | Full + GEO |
| Staging environment | Not on this tier | Not on this tier | Included | Included |
| Strategy call | Not on this tier | Not on this tier | Annually | Quarterly |
| Bandwidth included | 50 GB a month | 200 GB a month | 500 GB a month | 1 TB a month |
| Storage included | 5 GB | 25 GB | 75 GB | 200 GB |
| Bandwidth over the allowance | £0.12 per GB | £0.10 per GB | £0.08 per GB | £0.06 per GB |
| Storage over the allowance | £0.30 per GB a month | £0.25 per GB a month | £0.20 per GB a month | £0.15 per GB a month |
Billed monthly by card, with a twelve-month minimum term and then rolling monthly on thirty days' notice. Paying annually saves you the equivalent of two months.
Scope and usage
What the site contains changes the monthly cost, because it changes what we carry. These are the things that move it.
- Page count
- More surface to test, patch and monitor.
- A product catalogue
- Inventory data, stock, orders, and more ways for something to go wrong.
- Bookings or scheduling
- Calendar sync, reminders and cancellations.
- A members or login area
- An authentication surface, account support and more data to protect.
- Extra 3D scenes beyond the hero
- Ours are generated code rather than video, so this one is nearly free.
- Video over a few minutes
- Transcoding, and the bandwidth to serve it.
- Each additional language
- Every content change is multiplied by the number of languages.
- Each third-party integration
- Their API changes and we own the fix.
- Custom application modules
- Quoted per module on a Platform build.
The rate for each of these is agreed with you before it is applied, and we have not published the rate card here yet. Scope changes are quoted in your portal and take effect from your next bill, never backdated. Tracked as OQ-56.
Content edit time
Standard, Pro and Managed include editing time each month. Time beyond it is quoted and approved in your portal before anyone starts work, in quarter-hour increments, and unused time does not roll over.
The hourly rate for time beyond your allowance is not published here yet, for the same reason as the rate card above. Tracked as OQ-56.
Bandwidth and storage
Each tier includes an allowance. These are the figures your Site Console shows you against your actual usage.
The allowances and the rates above them are in the tier table. They are the same figures your Site Console shows against your actual usage.
- We tell you in the Site Console and by email when you reach four fifths of your allowance, with the projected overage.
- Your first overage in any twelve-month period is waived. A business whose site suddenly went viral should get a congratulatory email, not an invoice.
- Sustained overage starts a conversation about the right plan, not an automatic charge.
- Your usage is always visible in the Site Console. You should never find out about it from a bill.
Growing it
Ongoing services for clients already on a care plan. Minimum three-month term, because none of them produce anything meaningful in less.
- GEO / AI Visibility
- £200 a month
- AI-crawler monitoring · Entity and schema work · AI-answer tracking
- Email Marketing
- £250 a month
- 2 campaigns per month · List management · Automation flows
- Meta Ads Management
- £275 a month plus 12% of ad spend
- Account setup and management · Landing pages · Reporting
- Google Ads Management
- £300 a month plus 12% of ad spend
- Account setup and management · Landing pages · Reporting
- Content
- £350 a month
- 2 blog posts of 900+ words · Researched and written · Published and promoted
- Social Management
- £395 a month
- 12 posts per month across 3 channels · Scheduling · Community replies
- SEO Growth
- £450 a month
- Keyword strategy · 2 optimised pages per month · Link outreach · Monthly report
- Conversion Optimisation
- £550 a month
- A/B tests · Heatmaps · Quarterly CRO report
- Development Retainer
- £650 a month
- 8 hours of dev time per month · Rolls over one month
Two of these carry a percentage of your ad spend on top of the monthly fee, which is stated against them. Running more than one attracts a bundle discount, applied automatically.
How payment works
- Work starts when the deposit clears
- The platform enforces it rather than trusting anyone to remember: a project cannot leave its awaiting-deposit state without a settled payment.
- The balance is due before we point your domain at the new site
- You approve it on a staging URL first, so you are signing off something you have seen.
- Consumers and sole traders keep their statutory cancellation rights
- If you are buying as an individual or a sole trader rather than a company, the fourteen-day distance-selling right applies and we honour it. Our terms set out how it works.
- Late payment
- Statutory interest under the Late Payment of Commercial Debts (Interest) Act applies after thirty days, and we send reminders well before that.
- Care plans are billed monthly in advance
- Card on file, and you can move plan or give notice from your portal.
Questions about price
Is the price negotiable?
The published price is the price. There are discounts that apply automatically — paying a care plan annually, running more than one growth service — and there are rates for charities and for referrals. What there is not is a different number for whoever pushes hardest.
Do I pay VAT?
If you are in the UK, yes, at the standard rate on top of the prices shown. If you are VAT-registered you reclaim it. Every quote and invoice shows the net, the VAT and the total separately.
Do I have to take a care plan?
If we host the site, yes — it is what pays for the hosting, the security patching and the backups, and a site nobody is maintaining is a site that eventually gets defaced. You own your content and design outright on final payment, so you are not locked in.
Can I change plan later?
Yes, from your portal, and it takes effect from your next billing period rather than being backdated. If you are consistently over your editing allowance we will suggest moving up rather than billing you ad hoc every month.
Get your actual number
The configurator prices your build against this catalogue, including the add-ons and the care plan, and shows you the payment schedule. It costs nothing and there is nobody to talk to first.