
Retail and e-commerce · Commerce
Vallona
A luxury clothing and lifestyle brand with no route to selling online, and no back office. Everything — products, collections, campaigns, orders, subscribers — would have had to be handled by hand, which is the point at which a small team stops growing.
What changed
Vallona can list a product, run a campaign and take an order without asking anyone for help. The admin console is the part that matters: the brand owns its own catalogue, pricing and customer list rather than renting them back from an agency.


