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  1. Retail and e-commerce · Commerce

    Vallona

    A luxury clothing and lifestyle brand with no route to selling online, and no back office. Everything — products, collections, campaigns, orders, subscribers — would have had to be handled by hand, which is the point at which a small team stops growing.

    What changed

    Vallona can list a product, run a campaign and take an order without asking anyone for help. The admin console is the part that matters: the brand owns its own catalogue, pricing and customer list rather than renting them back from an agency.

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