Case study
Mukesh Rubber Works
The problem
A B2B rubber processor whose customers are specifiers and buyers, judging a supplier on whether it looks capable of a long contract. No website, and a product range too large and too technical to describe in a brochure.
What we did
Built a marketing site that does the qualifying: hero, about, why-choose-us, the six industries served, a seven-step process diagram, and twenty products across nine categories served from a database rather than hard-coded, so the range can grow without a developer. Enquiry and quote-request forms throughout, and no checkout — for this buyer a quote request is the conversion, and a cart would have been the wrong ask.
What changed
Every enquiry now arrives with the product and industry already identified, so the first reply can be a quote rather than a question. The range is editable in the database, which is what stops a specification site going stale.